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Cathérine Poffé Coaching is a coaching practice supporting expats and professionals navigating personal and professional change. With a background in consulting and project management, and training as a certified coach and NLP practitioner, Cathérine brings a grounded, thoughtful, and practical approach to coaching. Her work is centred on helping clients pause, reconnect with themselves, and move forward with clarity, confidence, and intention during times of transition.

Project Details

Chosen Package:
Brand Strategy & Messaging, Visual Brand Identity, Brand Guidelines, Social Media Direction & Website Design

Deliverables:
Brand Strategy & Positioning, Messaging Framework, Visual Brand Identity, Brand Guidelines, Social Media Look & Feel, Content Direction, Website Design & Copy Structure.

The Client

Clarify Cathérine’s positioning and ideal audience, with a strong focus on expats and professionals navigating change
Develop clear, confident messaging that reflected her coaching style and values
Create a visual identity that felt grounded, warm, and intentional, while still professional
Build brand guidelines to support consistency across web and social media
Design a website that clearly communicated her services, built trust, and invited connection

The Goal

When Cathérine first approached Olive Graphics, she had a strong sense of purpose and a clear coaching philosophy, but her brand did not yet reflect the depth, warmth, and clarity of her work. Her messaging felt scattered, her visual identity lacked cohesion, and she found it difficult to confidently articulate who she helped and how.

As a coach working in a crowded space, she needed a brand that felt calm, human, and professional, without being generic or overly “coached”. She also wanted to move away from feeling like she had to explain herself repeatedly, and instead let her brand do the heavy lifting.

The struggle

The Brief

Cathérine Poffé Moodboard

Calm
Grounded
Intentional
Human
Empowering

This project began with deep strategic work to uncover the heart of Cathérine’s brand. Through guided conversations and strategy exercises, we clarified her positioning, values, and the experience she wanted clients to have when working with her.

From there, we shaped a clear messaging framework that articulated not just what Cathérine does, but how she supports her clients through change, uncertainty, and new chapters. This messaging became the foundation for all brand touchpoints.

The visual identity was then developed to reflect this clarity. We created a calm, modern, and human look and feel, balancing softness with structure. Subtle details, thoughtful typography, and a restrained colour palette were used to support a sense of trust, space, and confidence.

Process & Strategy

The Process and Outcome

Once the brand identity was established, we brought everything together in comprehensive brand guidelines and applied the strategy to social media direction and website design. The website was carefully structured to guide visitors through Cathérine’s story, her services, and her approach, while keeping the experience simple, inviting, and clear.

outcome & impact

Cathérine now has a brand that truly reflects who she is and how she works. Her messaging is clear, confident, and aligned, making it easier for the right clients to understand her value and feel drawn to work with her.

With a cohesive visual identity and a considered website presence, her brand feels calm, professional, and trustworthy. Most importantly, it gives Cathérine a strong foundation to show up consistently, share her message with confidence, and grow her coaching practice in a way that feels aligned and intentional.

visit Cathérine Poffé Coaching website

Testimonial

I loved working with Amanda and engaged her to support me in launching my coaching business at a time when I was struggling to define my brand image and how to show up online. From the very beginning, she created a calm, supportive space and truly listened to my thoughts, ideas and vision.
Amanda has a remarkable ability to translate abstract ideas into a clear, cohesive brand that feels aligned and authentic. She developed my brand strategy and website with great care, clarity, and attention to detail. The process felt collaborative and grounded, and I always felt understood and guided. Thanks to our work together, I launched my business with confidence and a strong online presence that genuinely reflects who I am.