Elevate HR Solutions is dedicated to addressing the unique challenges faced by small to medium-sized business owners. With a foundation in family-owned businesses, they deeply understand the complexities of legislative updates, staff leadership, and risk management. Their mission is to provide expert, accessible HR support tailored to these businesses' needs. They are also committed to transforming the HR industry by mentoring the next generation of HR professionals and supporting parents returning to the workforce through coaching and mentorship.
Project Details
Chosen Packages:
Visual Brand Identity Refresh, Business Card, Proposal Deck, Website Design.
Deliverables:
Visual Brand Identity & Strategy, Brand Style Guide, Brand Colour Palette, Brand Image Moodboard, Business Card Design, Proposal Pitch Deck (Canva), Website Design
The Client
Carrie's goal was to create a compelling brand identity that would not only differentiate Elevate HR Solutions but also resonate strongly with her target audience. She aimed to build trust and credibility, attract more clients, and establish a professional reputation in the HR consulting sector. Carrie sought Olive Graphics who could translate her vision into a cohesive brand design that reflected her business ethos and supported her growth aspirations.
The Goal
Elevate HR Solutions faced challenges with unclear messaging and maintaining consistency across all touchpoints. As a new business, Carrie Evans, the founder, sought to establish a strong presence in the competitive HR industry. She needed guidance on branding strategy that could seamlessly blend creativity with strategic insights to effectively communicate her brand's unique value proposition.
The struggle
The Brief
Elevate HR Moodboard
assertive
influential
supportive
loyal
connected
The Process and Outcome
The partnership resulted in a revitalised brand presence for Elevate HR Solutions. With a refreshed logo, consistent visual identity, and strategic messaging framework, the company achieved enhanced visibility and differentiation in the competitive HR consulting market. Carrie Evans, founder of Elevate HR Solutions, reported increased client engagement and a strengthened market position. The new brand design not only attracted more clients but also fostered trust and loyalty among existing stakeholders, positioning the company as a leader in HR consultancy.
outcome & impact
Through collaborative sessions and meticulous strategy development, Olive Graphics guided Elevate HR Solutions in transforming their brand identity. Starting from initial consultations to deep dives into brand values and market positioning, Amanda ensured clarity and consistency across all branding elements. By aligning creative vision with strategic goals, Elevate HR Solutions evolved from struggling with unclear messaging to confidently presenting a cohesive and compelling brand story.
Transformation
Ready to refresh your brand identity
Testimonial
As a HR professional starting out as a new business owner, I reached out to Amanda to help me establish a strong presence in the market with my brand and website. I was searching for someone who could not only provide expert guidance on branding but also assist in crafting the right strategy and help me understand what I needed and why. Olive Graphics stood out to me because it is a small business with a portfolio that showcased a perfect blend of creativity and strategic thinking. Additionally, I was impressed by the layout and design of the Olive Graphics website, which reflected the level of quality I was looking for in my own branding.
From the first meeting, Amanda was great. She understood my ideas, took a thorough brief, and worked patiently to help me decipher what I wanted. Amanda had an incredible ability to understand what I wanted before I could even fully explain it. She took the time to understand my vision, goals, and the unique aspects of my brand, ensuring that the design truly reflected my business identity. The attention to detail and dedication to capturing the essence of my brand exceeded my expectations.
Several aspects of my experience stood out:
• Personalised Service: Amanda provided a highly personalised service, making me feel like a valued client. Her willingness to listen and incorporate my ideas, while also offering expert guidance, was greatly appreciated.
• Creative Excellence: The creativity and innovation demonstrated in the design process were outstanding. Amanda delivered a brand design that was not only visually stunning but also highly functional, contemporary, and aligned with my brand’s values. I believe my branding is by far the best in my profession and I am so much more confident in building my business knowing I have strong foundations.
• Prompt Communication: Amanda communicated throughout every stage of the process and was super responsive, answering every question and always thinking ahead to share any helpful information to keep me informed.
The positive influence of our collaboration on my business has been significant. The new brand design has enhanced my business’s visibility and appeal, attracting more customers and setting me apart from competitors. The cohesive and professional branding has also improved customer trust and loyalty, which is so important as a new business.
I would highly recommend Amanda's services at Olive Graphics to other local businesses. Her expertise, creativity, and commitment to client satisfaction make her an invaluable partner for any branding project. Amanda has truly helped to set me up for success, and I look forward to working with Amanda in the future!
Carrie Evans
Elevate HR
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