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The Inner Harmony Project is founded by Anne-Marije, a dedicated facilitator and trainer specialising in Gordon Training programs, including Be Your Best and Parent Effectiveness Training (P.E.T.). With a passion for helping women, parents, and leaders create more harmonious lives, she brings practical tools that foster self-awareness, communication, and empowered relationships. Her work combines empathy, structure and evidence-based methods, guiding individuals to live and lead with confidence and clarity.

Project Details

Chosen Package:
Brand Audit, Strategy & Messaging Framework, Visual Brand Identity, Marketing Material & Website Design.

Deliverables:
Visual Brand Identity & Strategy, Brand Style Guide, Brand Colour Palette, Brand Image Moodboard, Business Card Design, Social Media Kit - Social tiles, profile & cover banners, Email Signature & Website Design.

The Client

Develop a cohesive brand identity that reflected her calm, supportive, and empowering approach.
Clarify her core messaging to clearly position Be Your Best as her flagship program.
Distill and articulate what Inner Harmony stands for, creating a foundation she could confidently build upon.
Ensure consistency across brand assets — from service pages and marketing materials to Humanitix listings.
Design and develop a website that would bring her brand to life online, offering a professional, trustworthy, and welcoming presence.

This phase of work required deep exploration and strategy to extract the essence of Inner Harmony - uncovering Anne-Marije’s vision, values and the unique way she supports women. The clarity gained here informed everything else, from the brand’s messaging to the visual identity and website design.

The Goal

When Anne-Marije first approached Olive Graphics, her brand identity wasn’t fully capturing the depth of her purpose or the professionalism of her programs. Her visual presence felt inconsistent and didn’t reflect the safe, grounded, and inspiring experience she creates. She also needed to clearly differentiate Be Your Best, her flagship program, backed by Gordon Training International - to stand out in the crowded coaching and self-development space.

The struggle

The Brief

Inner Harmony Moodboard

Grounded
Nurturing
Empowering
Clear
Human

To bring Anne-Marije’s vision to life, I guided her through a complete brand identity and digital development process:

Brand Discovery & Strategy: We started by unpacking Anne-Marije’s vision for Inner Harmony — who she wanted to serve, how she wanted to be perceived, and what made her different. Through strategy workshops and conversations, we clarified her positioning and defined a strong messaging framework.
Defining the Brand Essence: The “Inner Harmony Project” concept was developed to capture Anne-Marije’s calm yet empowering approach. This became the foundation of her identity, ensuring her brand communicated both clarity and emotional resonance.
Visual Identity Development: We designed a cohesive brand identity that translated this essence into visuals — from color palette and typography to imagery direction and supporting graphics. The result was a look and feel that balanced professionalism with warmth, making the brand approachable yet trustworthy.

Process & Strategy

The Process and Outcome

Uniformity Across Assets: To ensure consistency, all branded assets were aligned, including program materials, marketing templates, and Humanitix listings. This allowed Anne to present a united, professional presence across every touchpoint.
Website Design & Development: Finally, we designed and built a Wix website tailored to showcase Inner Harmony’s services. The site was structured to highlight the Be Your Best program, while also providing clear navigation for Heart Circles, Group Facilitation, and 1:1 Mentoring. The design extended the new brand identity online, offering an inviting and user-friendly experience.

outcome & impact

Through a blend of brand strategy, messaging, and visual identity design, Anne-Marije gained clarity and confidence in how Inner Harmony is positioned. Her brand now reflects her calm, empowering approach while clearly showcasing Be Your Best as her signature offering. With a cohesive website and aligned marketing assets, she can present a professional, consistent and trustworthy presence — one that resonates with women seeking growth and balance.

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Testimonial

Working with Amanda was such a supportive and grounding experience. Her calm, patient approach made the creative process clear and enjoyable from start to finish. She guided me through the tricky parts with professionalism and care, always willing to explore ideas until everything felt right. The Inner Harmony Project brand has given me the alignment and confidence to move forward with clarity and connect with the people who need my work most. I’ve already recommended her to others — and will continue to do so.