Formerly known as Saving Point, the consultancy underwent a significant rebrand to become Nexus Point, a name that better reflects their strategic growth, expanded services and vision to become a full-spectrum advisory partner for SMEs and medium-sized enterprises across Australia.
Project Details
Deliverables:
Brand Discovery Workshop, Brand Presentation & Strategic Insights, Development of Visual Identity, In-Person Client Presentation, Rollout Strategy for Rebrand, Full Brand Guidelines Document, One-Page Brand Snapshot Sheet, Custom Icon Suite Design, Business Card, Letterhead and With Compliments Slips, PowerPoint Template Design, R&D Benefits Flyer Design, Visual Design Mockups for the Website.
The Client
- Establish a new brand identity for Nexus Point that reflects the business’s evolution from a niche tax advisory to a full-service consultancy.
- Position Nexus Point as a credible and innovative partner for SMEs and medium-sized enterprises across Australia.
- Create a scalable visual identity that aligns with their values: clarity, connection, innovation and approachability.
- Develop brand assets and templates that would be easy for the team to implement across multiple touchpoints.
- Provide foundational materials for rolling out the new brand across digital platforms, presentations, documents and the upcoming website.
The Goal
The Brief
Nexus Point needed a brand that would position them as a trusted, innovative partner capable of delivering tailored advisory solutions to a wide range of businesses - from startups to large corporations. The brand needed to communicate clarity, professionalism and adaptability, while remaining grounded and approachable.
Nexus Point Moodboard
Strategic
Innovative
Professional
Insightful
Collaborative
Conducted a comprehensive session to uncover Nexus Point’s vision, service structure, growth goals and desired brand personality. This helped establish a clear creative direction.
2. Stylescape Development
Created three distinct visual directions to explore tone and positioning:
- Modern & Progressive
- Humanistic & Approachable
- Corporate with a Twist of Innovation
3. Logo & Visual Identity Design
Developed three logo concepts, each with thoughtful symbolism (e.g., the arrow and point in the final logo). Worked collaboratively through refinement rounds, leading to the final selected mark.
4. In-Person Presentation & Rollout Planning
Presented design options and rationale in person to guide decision-making and build team alignment. Finalised assets and rollout sequence.
5. Creation of Collateral & Templates
Applied the visual identity across a suite of collateral, including business cards, with compliments slips, PowerPoint templates, an R&D flyer and letterheads.
Process & Strategy
The Process and Outcome
outcome & impact
The handover included a detailed visual brand guideline and marketing toolkit, enabling the team to maintain consistency moving forward. Amanda continues to provide design support as the brand expands its presence online and prepares to launch the new website.
Designed a comprehensive Visual Identity Guide and a one-page reference sheet to support brand consistency across internal and external teams.
7. Website Design Mockups
Designed a homepage and key pages as visual references for the development team, ensuring consistent use of brand elements online.
8. Offboarding & Asset Delivery
Packaged all brand assets, logo variations, icons, templates, and documentation in an organised handover, ensuring a smooth internal implementation.
Testimonial
We were introduced to Olive Graphics through our marketing consultant, Jocelyn Robinson from Elevate Five, and found the approach and design portfolio to be the right fit, striking the right balance between professionalism and creativity. Communication throughout was clear, and feedback was well received and acted on, with strong attention to detail and consistency across all media. The rebrand has given us a brand identity that truly represents who we are and where we’re heading, and we’re excited about taking Nexus Point to the next stage with confidence.
Boaz Shiponi
Managing Partner,
Nexus Point
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