Nexus Point Brand Rollout at Tax Summit 2025

Nexus Point (formerly Saving Point) is a specialist advisory firm focused on helping businesses unlock value through R&D Tax Incentives, customs advisory, and supply chain optimisation. After completing a full rebrand and visual identity rollout earlier in the year, Nexus Point officially launched their new brand at the 2025 Tax Summit, one of the industry’s most significant events.

Project Details

Deliverables:
Sustainable Expo Stand Design, Branded Octagonal Table & Stools, A4 Four-Page Brochure, DL Seat-Drop Flyer, Virtual Display Banner, Digital Screen Display

The Client

To support the launch, Olive Graphics designed and delivered:

Sustainable Expo Stand Design – Branded panels printed on cardboard with key messaging; designed for reuse after the exhibition as internal backdrops for workshops and presentations.
Branded Octagonal Table & Stools – Custom pieces in Nexus Point colours to create a consistent branded space.
A4 Four-Page Brochure – Client-facing material introducing the new name, brand identity, benefits of their services, real case studies, and their team approach.
DL Seat-Drop Flyer – A simple, takeaway piece to drive conversations at the booth.
Virtual Display Banner – Flexible digital graphic to promote Nexus Point pre- and post-event.
Digital Screen Display – Rotating content highlighting Nexus Point’s 4-step process, services, and client outcomes.

The Purpose

The Tax Summit provided the perfect stage to launch the Nexus Point brand to their network, clients, and industry peers. The goal was to:

Confidently introduce the new Nexus Point identity to stakeholders.
Position the firm as a trusted, professional, and innovative R&D tax partner.
Create a cohesive, eye-catching presence across both print and digital channels.
Ensure the brand looked and felt consistent in a high-profile industry setting.

Deliverables

1. Discovery & Alignment – Worked closely with the Nexus Point’s team to clarify objectives for the Summit and align deliverables with their brand launch strategy.

2. Expo Stand Design – Balanced minimal white space and strong brand colour blocks for maximum impact. Designed around the tagline: “The R&D tax partner you can depend on.”

3. Sustainability Focus – Partnered with Cardboard Mill to create recyclable stand panels and branded furniture, showcasing Nexus Point’s commitment to innovation and sustainability.

4. Collateral Development – Designed brochures and flyers tailored to Summit audiences, ensuring all assets reflected the new brand identity.

5. Digital Assets – Created screen-based visuals and EDM banners to extend the brand presence beyond the booth.

Process & Strategy

The Process and Outcome

outcome & impact

The Nexus Point booth stood out with its clean, confident, and sustainable design. The consistent visual identity created a strong first impression, and the supporting collateral helped the team engage with prospects and stakeholders in meaningful conversations.

Key Takeaway

This project demonstrates the power of a brand coming to life in the real world. From logo and strategy workshops through to stand design and event collateral, the Nexus Point rebrand culminated in a successful launch that not only looked the part but sparked real business conversations and opportunities.

Testimonial

Partner - Nexus Point

David Hill

This started as a conversation about how to sharpen our positioning. It became something much bigger. A new name, a clearer direction and a brand that actually reflects how we work. We launched Nexus Point at Tax Summit 25. Seeing it land with the people who matter made it real. Amanda, the identity you created nailed it. Simple, confident, exactly right.

Partner - Nexus Point

Russell Mogilevsky

Thank you for the creative and persistent effort. It was professionally carried out, and the feedback from our network and stakeholders has been outstanding. Launching as Nexus Point has already opened up new conversations and opportunities, and we’re energised about where this next chapter will take us.