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Locality Property Buyers is a buyer’s agency founded by Serena Jones, dedicated to helping busy professionals and families find their ideal property without the stress and overwhelm of house hunting. Serena understands that purchasing a property is more than a financial decision—it’s a personal milestone that shapes her clients’ future goals. Having experienced the frustrations of property hunting firsthand, she became a Buyer’s Agent to relieve the pressure on others, offering a trusted and professional service that puts their needs first.

Project Details

Chosen Packages:
Brand Discovery & Research, Visual Brand Identity, Website Visual Design Layouts.

Deliverables:
Visual Brand Identity, Colour Palette & Typography exploration, Brand Cheat Sheet, Website Design Layouts for Home and Services page.

The Client

Serena needed a fully developed brand identity that captured the essence of Locality Property Buyers—professional, high-quality and trustworthy. She wanted her brand to evoke a sense of calm and confidence, ensuring potential clients felt reassured and supported throughout the property-buying journey.

Key objectives included:

Establishing a refined colour palette to reflect trust, reliability, and professionalism.
Selecting fonts and styles that enhanced the brand’s premium feel.
Creating a structured website design layout that was clean, minimalistic, and aligned with Serena’s vision.
Providing a design blueprint for the website developer to ensure consistency and ease of implementation.
Supplying a mini 1-page brand sheet to guide the consistent use of visual elements across all brand touchpoints.

The Goal

As Serena prepared to build her website, she faced a significant roadblock, her existing brand identity didn’t reflect the level of professionalism, premium service and trust she wanted to convey. She had a basic logo and a single primary colour but lacked a cohesive visual identity that could extend beyond her website to create a consistent brand presence across all touchpoints. The initial website layout she had put together fell short of her vision, leaving her feeling stuck on how to move forward.

The struggle

The Brief

Locality Property Buyers

Professional
Premium
Trustworthy
Calm
Refined

To bring Serena’s vision to life, I guided her through a structured brand identity development process:

Brand Discovery: We started by clarifying the emotions Serena wanted her brand to evoke—professionalism, high quality, and trust. I helped her articulate her preferences through mood boards, examples, and discussions about the aesthetics she admired.
Colour Palette & Typography: Based on her desired brand feel, I curated a sophisticated colour palette that balanced warmth and trustworthiness while maintaining a polished, premium look. Complementary fonts were selected to reinforce her brand’s professional tone.
Website Visual Design Layout: Using Serena’s input and brand elements, I created clean and modern website layouts, ensuring ample white space to maintain an uncluttered, high-end feel. Each design element was carefully considered to enhance the user experience and communicate Locality Property Buyers’ values effectively.

Process & Strategy

The Process and Outcome

Developer-Ready Blueprint: To ensure a seamless transition to the website build phase, I provided a detailed design blueprint, equipping the developer with clear guidance on layout, typography, colours, and brand application.
Brand Consistency Guide: To maintain a cohesive brand identity beyond the website, I supplied a mini 1-page brand sheet outlining the proper use of colours, fonts, and design elements. This resource ensures Serena can apply her brand identity consistently across all marketing materials and touchpoints.

outcome & impact

With a refined and cohesive brand identity, Serena gained the confidence to move forward with her website, knowing it truly reflected her business. The new design elevated her brand’s professionalism, provided a strong foundation for consistent branding across all touchpoints, and ensured a seamless website build with clear direction for the developer. The included 1-page brand sheet further reinforced brand consistency for future marketing and design applications.

Testimonial

Having recently started my business, I was struggling to define my brand beyond a logo and a couple of basic colours. I had some ideas about the feeling I wanted my brand to evoke, but I was finding it difficult to articulate this. From our first conversation, I could tell Amanda had a knack for drawing out exactly what she needed to bring my ideas to life. She helped me express my vision visually through examples and screenshots of what I liked and disliked, then used her creative flair to craft a whole new look and feel for my brand, providing me with various options to review and select from.

She truly listened, blending my preferences with her creativity to produce something beyond what I imagined. The curated colour palette, secondary logo, and detailed web design layouts completely elevated my brand—I couldn’t be happier!

Amanda’s talent is incredible, and I highly recommend her to any small business looking to refine their brand.