Simplify Human Resource is a dedicated recruitment agency specialising in culturally competent staffing solutions for the healthcare and aged care sectors. With a strong mission to bridge workforce gaps, they focus on creating sustainable recruitment solutions that prioritise reliability and empathy.
Project Details
Chosen Packages:
Comprehensive Competitor Analysis, Research & Strategy, Visual Brand Identity, Website Refresh Design
Deliverables:
Competitor Analysis, Defining the USP, Audit Report, Visual Brand Identity & Strategy, Brand Style Guide, Brand Colour Palette, Brand Image Moodboard, Website Rebrand Wix.
The Client
The aim was to define a standout brand identity and messaging strategy that could solidify Simplify Human Resource’s positioning as a trusted partner in healthcare staffing and attract high-quality talent and organisations in need of reliable recruitment solutions.
The Goal
Operating in a highly competitive market, Simplify Human Resource faced the challenge of distinguishing itself amidst numerous other recruitment agencies. They needed a brand identity that would convey their unique approach to culturally competent recruitment while enhancing their online presence to attract both organisations and job seekers.
The struggle
The Brief
Simplify Moodboard
Trustworthiness
Empathy
Culturally Competent
Personalised Service
Efficiency and Excellence
To support Simplify Human Resource’s goals, we started with an in-depth competitor analysis to identify market gaps. Using this insight, Olive Graphics developed a tailored branding and messaging strategy that aligned with the company’s core values. This comprehensive approach included crafting a unique visual brand identity and a messaging framework. These foundational elements were then seamlessly integrated into the design and content of their refreshed website, enhancing their online visibility and professional appeal.
Process & Strategy
The Process and Outcome
The project led to a cohesive brand presence that resonates with Simplify Human Resource’s target audience. With a professional and visually impactful online appearance, the refreshed website now serves as a strong foundation for Simplify Health Resource’s marketing efforts, supporting their mission to be a trusted recruitment partner and providing a platform for growth in the healthcare and aged care sectors.
outcome & impact
view Simplify Health's website
Testimonial
Thanks so much for putting everything together so efficiently, it looks 200% better! The new logo and website design really make a big difference, and I can now see how all the materials work together cohesively. The project came together nicely, and I appreciate your efforts and clear communication every step of the way. You kept me well-informed at each stage, and it was great to collaborate on refining the mission statement to better fit our vision. Looking forward to working further in the future to enhance our brand across all touchpoints.
Flora Chong
Simplify Human Resource
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