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Soap Shakin’ Sisters is an Australian sustainability brand founded by sisters Vicki and Robyn. Inspired by their mum’s 1950s soap shaker, they modernised a timeless tool to help households cut down on plastic waste. Their mission is to revive old-school wisdom with a fresh and eco-conscious twist — empowering Australians to embrace reusable, low-waste cleaning solutions.

Project Details

Custom Brand Refresh + Strategic Rollout Support
Visual Identity Refresh, Brand Guidelines, Marketing Asset Design, Brand Communication & Growth Strategy Session, Canva Templates for Ongoing Use, Email Design & Ongoing Brand Support

Deliverables:
Logo Design (Primary, Submarks, B&W versions), Full Brand Guidelines, 3 Concept Moodboards & Colour Palette Naming, Branded Assets (Business Cards, Thank You Card, FAQ Flyer, Brochures, Sustainability Flyer), Presentation Slide Deck Template, Website Download Design, Social Media Content Support, Strategy Session & Brand Communication Report, Email Marketing Suggestions + Mockup, Canva Templates for Reuse

The Client

To align their story, values and visual presence to better connect with their eco-conscious audience and grow their community in a sustainable way.

Key objectives included:

Strengthen their brand identity with a cohesive, updated look
Communicate the value of the Soap Shaker (despite plastic hesitation)
Support the launch of new products with professional, branded marketing assets
Build brand awareness while staying true to their roots
Make it easier for customers to understand and engage with their mission

The Goal

The Soap Shakin’ Sisters brand had a loyal following and a great origin story, but they lacked visual consistency and messaging clarity across platforms. As they introduced new products, they needed a clearer identity and communication strategy to support growth.

The struggle

The Brief

Moodboard

Sustainable
Authentic
Resourceful
Joyful
Down-to-Earth

01. Discovery & Research

In-depth business questionnaire and brand audit
Competitor analysis of aligned sustainability brands
Market pain points and product perception analysis
Deep understanding of their audience and challenges around "plastic stigma"

02. Visual Direction & Moodboarding

Three distinct moodboard directions: Retro Nostalgia, Playful & Character-Led, Modern Eco-Minimalism
Defined brand voice, tone, and brand personality
Final direction drew on retro Australian charm paired with eco-driven messaging

03. Logo & Identity Design

Custom logo design that blended retro inspiration with a fresh, flexible identity
Development of supporting brand assets (colours, typography, icons)
Logo submarks for diverse usage across digital and print

04. Marketing Collateral & Templates

Designed key brand touchpoints: business cards, flyers, product packaging inserts, presentations
All created in Canva for easy reuse and DIY scalability
Refreshed tone of voice across FAQ and product explainers for education and trust-building

05. Brand Communication Strategy

Developed a brand messaging framework and hashtag/content strategy
Structured social content ideas around education, storytelling, and fun
Shared ideas for launching the rebrand through EDMs and social media
Encouraged them to embrace their story as a key marketing asset

06. Continued Rollout & Support

Shared recommendations for updating the website and emails
Ongoing visual and content direction as needed

Process & Strategy

The Process and Outcome

outcome & impact

The Soap Shakin’ Sisters now have a cohesive, professional brand identity that reflects both their retro roots and their forward-thinking mission. Through our collaboration, we created a refreshed visual style and messaging framework that communicates their sustainability values with warmth, honesty, and confidence. The updated brand assets have empowered them to share their story more clearly across customer touchpoints—whether at markets, workshops, or online—and the practical Canva templates give them the tools to build consistency without compromising their DIY spirit. With a brand that now feels unified, vibrant and true to who they are, Soap Shakin’ Sisters are well positioned to grow their product range, deepen community engagement, and continue shaking up sustainable living across Australia.

Testimonial

Working with Amanda from Olive Graphics on the rebrand of Soap Shakin Sisters was an absolute pleasure. She truly took the time to understand our story, values and vision and translated them into a brand identity that feels authentic, modern and perfectly aligned with who we are. From the logo design to the overall aesthetic, every detail was thoughtfully considered and beautifully executed. Amanda’s creativity, professionalism, and ability to communicate ideas clearly made the whole process seamless and enjoyable. We’ve had such positive feedback on the new look, and we couldn’t be happier with the result. Thank you, Amanda, for helping bring our brand to life in such a meaningful way.