Hey, I'm Amanda
Welcome to my world at Olive Graphics! I'm Amanda, and I'm on a mission to be your trusted guide on the journey to crafting an influential brand that authentically represents who you are. This blog is my canvas to share insights, offer valuable tips, and sprinkle a bit of inspiration—all crafted to fuel the success of passionate entrepreneurs, solopreneurs, and creative minds like yours.
As a freelancer, consultant or entrepreneur, the question of whether to specialise in a particular area or to be a generalist can be a daunting one. In a recent meeting with a client, she asked me about the advantages of niching down, and it got me thinking about my own experiences.
Like many people, I struggled to find my niche. Despite having experience in different areas of design and being a jack-of-all-trades, I found it difficult to stand out among the noise of other designers who pitched themselves as a ‘do-it-all’ designer. I tried out different areas, but nothing seemed to click. I felt like I was spinning my wheels and not getting anywhere. However, over time, I discovered that finding my Zone of Genius and working in that area made all the difference.
Your Zone of Genius is the intersection of what you’re good at and what you love doing. When you’re in this zone, work doesn’t feel like work; it feels like play. You’re energized, engaged, and excited about what you’re doing. And the great thing is that everyone has a Zone of Genius; it’s just a matter of finding it.
So how can you find your Zone of Genius?
Once you’ve found your Zone of Genius, niching down can have a number of benefits.
Finding your Zone of Genius and niching down can be a powerful combination. It can help you attract the right clients, do work that you love, and achieve financial success. So take some time to reflect on your strengths, experiment with new areas, and find your Zone of Genius. Your future self will thank you.
If you need help with personal brand design to showcase your expertise and stand out in your niche, don’t hesitate to reach out to me. Together, we can create a brand that reflects your unique talents and helps you achieve your business goals.
more about me
I'm passionate about design and helping businesses not just survive, but thrive. My goal is to create brands that make you stand out and deliver remarkable outcomes because your success drives me.
Because, for me, it's all about you. Seeing your business flourish, clients pouring in, and witnessing you doing what sets your soul on fire - that's my driving force.
Your delighted clients and the authenticity of your brand will be the testament to our collaboration.
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