Totally Intrinsic Employment (TIE) is an innovative project founded by Nicole Speers, dedicated to supporting individuals with brain tumors and chronic illnesses. The program aims to empower these individuals through fulfilling paid employment projects tailored to their capabilities and health needs. TIE's holistic approach integrates physical, emotional, and mental health support, emphasising recovery, well-being, and community engagement.
Project Details
Chosen Packages:
Strategy & Messaging Framework, Visual Brand Identity, Marketing Material.
Deliverables:
Visual Brand Identity & Strategy, Brand Style Guide, Brand Colour Palette, Brand Image Moodboard, Business Card Design.
The Client
The primary objective was to develop a cohesive and impactful brand identity for Totally Intrinsic Employment (TIE). This included defining the brand’s mission, voice, and value proposition, crafting a visually compelling logo and brand style guide, and creating foundational messaging to communicate TIE's unique offering. The goal was to lay the groundwork for a future website that would serve as an essential platform for engaging the TIE community and showcasing the program's support services and employment opportunities.
The Goal
Nicole Speers approached Olive Graphics with a clear vision for Totally Intrinsic Employment (TIE) but needed help in crafting a strong brand identity and messaging that effectively communicated her mission. She sought a brand that could resonate deeply with potential users, stakeholders, and partners, reflecting the supportive and empowering nature of TIE’s work. Also, Nicole was looking to develop a compelling narrative to aid in securing funding and future development.
The struggle
The Brief
TIE Moodboard
Empowerment
Compassion
Integrity
innovation
community
The Process and Outcome
Although the project is still in its early stages, the collaboration has resulted in a clear and compelling brand identity and messaging strategy for Totally Intrinsic Employment. Nicole now has a solid foundation to build upon, which will support her efforts to secure funding and develop TIE’s online presence in the future.
The newly developed brand identity has given Nicole confidence in moving forward with her project, knowing that she has a strong, purpose-driven foundation to communicate her vision and attract the right support. With these essentials in place, she is well-prepared to continue developing TIE, including creating an online platform that will provide much-needed resources and community for individuals navigating brain tumors and chronic illnesses.
outcome & impact
To create a strong brand identity for Totally Intrinsic Employment (TIE), I started by understanding the client's vision and values through in-depth discussions. Our strategy was to reflect TIE’s holistic support for individuals with brain tumors and chronic illnesses in every brand element. I developed a mission and voice that resonated with TIE's commitment to well-being and meaningful work opportunities.
The visual identity, including the logo design, this was crafted with purpose: two intertwined cancer ribbons forming a heart to symbolise support and connection. The chosen colours - grey for brain cancer and purple for general cancer awareness - emphasise inclusivity. A comprehensive brand style guide was then created to ensure consistency across future materials.
Process & Strategy
Ready for a new brand identity
Testimonial
I discovered Olive Graphics while updating my profile for a new passion project. Amanda's focus on organisations that positively impact society perfectly aligns with my business values and goals, so I decided to connect with her.
I'm thankful I did. Amanda's perceptiveness and empathy made her understand exactly what I want to achieve, which is crucial in creating my business identity and brand. Although our collaboration has just begun, I am confident that with Olive Graphics, I will be able to launch my new business with a bespoke website.
I highly recommend Olive Graphics' services. Thank you, Amanda, for all your help so far.
Nicole Speers
Totally Intrinsic Employment
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