Explore how I can support your product
I help FMCG brands turn products into clear, competitive brands that are ready for retail.
Supporting founders and manufacturers with brand positioning, packaging direction and retail readiness.
FMCG & White Label Brand Development
how to communicate clearly on packaging
how to structure their product range
how to stand out in a crowded category
Bringing clarity to the brand behind the product
but struggle with:
how to present confidently to retailers
In FMCG, a strong product is only part of the equation.
Many brands are well developed from a formulation and manufacturing perspective
Without this clarity, even great products can get lost on shelf.
This is where I support.
To ensure products are not only ready for production, but ready to compete.
the focus is always the same.
helping products stand out clearly in competitive retail categories
structuring product ranges so they are easy to understand and scale
developing packaging direction and visual identity systems
creating clear and compelling retail presentations
supporting private label brand strategy
this includes:
I work with founders and manufacturers to strengthen the brand layer before products go to market.
How I support
FMCG brands
I work alongside manufacturers and product teams to ensure products are clearly positioned, well presented and ready for retail.
I support stages 3–5
Growth & Expansion
6.
Retail Pitch & Launch
5.
Packaging Direction & Brand System
4.
Brand Positioning & Strategy
3.
Product Development & Manufacturing
2.
Idea / Product Concept
1.
Where I fit in the product journey
Selected work from previous corporate roles
Brand development and packaging direction for national FMCG product range
(Work completed within previous corporate role)
services
ways to work together
I support brands at different stages of the journey, depending on what is needed most.
Brand Positioning Sprint
For early-stage or pre-launch brands
Clarify how your product stands out and who it is for.
Focus:
• category positioning
• target audience clarity
• key differentiation
• brand foundations
01.
Packaging Direction & Brand System
For brands moving into design or expanding ranges
Define how your product shows up on shelf and across your range.
Focus:
• packaging strategy
• visual direction
• hierarchy and messaging
• scalable design systems
02.
Retail Readiness
& Pitch Support
For brands preparing to approach retailers
Strengthen how your product is presented and communicated.
Focus:
• retail pitch decks
• product story and positioning
• range clarity
• buyer communication
03.
White Label Brand Strategy
For manufacturers developing in-house brands
Build structured, scalable brands designed for retail success.
“Our product feels like everything else”
“We don’t know how to stand out on shelf”
“Our packaging isn’t clear or consistent”
“We’re not confident presenting to retailers”
common challenges I help solve
Who This Is For
This service is ideal for:
✔ food and beverage start-ups preparing to launch
✔ manufacturers developing private label brands
✔ product businesses expanding into new ranges
✔ innovation hubs supporting emerging brands
✔ businesses refining their positioning before retail expansion
Enquire About FMCG Brand Development
hey there
Hi, I'm Amanda
Brand Identity Strategist with FMCG Experience
I help businesses develop strategic brand identities that translate clearly from concept to market.
With over 20 years of experience across brand development and FMCG environments, I understand how positioning, packaging and product structure influence how brands compete on shelf and connect with consumers.
I’ve worked with brands and teams including Cocobella, Rokeby Farms and Impressed Juices.
Clarity drives confidence.
Strategy drives design.
Let’s strengthen your product before it goes to market
If you are developing a product, expanding a range or preparing for retail, I’d love to support you.
Enquire about FMCG support
