Get the Free Scorecard

If your brand feels a little off but you're not sure why, this scorecard will help you reflect on the key areas that matter most: strategy, messaging, visuals and experience.
Quick to complete. Surprisingly insightful. Designed for purpose-led businesses.

Is It Time to Rebrand?

Find out with this free, self-guided scorecard.

Identify whether you need a full rebrand or a simple refresh

Pinpoint where your brand may be holding you back

Reflect on what’s working and what’s not, in your current brand

This is for you if...

You run a service-based business whether you're a coach, consultant, or creative and you're feeling like:

Your brand no longer feels aligned with how you work
You’re attracting clients that aren’t quite the right fit
You’re second-guessing your visual identity or messaging
You know your business has evolved, but your brand hasn’t caught up

Feel clearer and more confident about your next step

This scorecard will help you:

✨ A 4-part brand alignment scorecard
✨ Thoughtful prompts across strategy, voice, visuals and experience
✨ Space to reflect, rate and tally your results
✨ A clear framework to help you decide what comes next

This is a practical tool designed to help you reconnect with your brand and move forward with clarity.

What’s included:

download now

Start with this free check-in and see where your brand stands.

Your brand doesn’t need to be perfect.

email me the scorecard!

But it should feel like you.

hey there

I help purpose-driven businesses clarify, refresh and align their brand through strategy-first design. With over 20 years’ experience in branding and web design, I know how overwhelming it can feel to juggle marketing, visuals and messaging while trying to grow your business.

This self-assessment scorecard is based on the same process I guide my 1:1 clients through, designed to help you reflect on what’s working in your brand, what’s not, and what’s ready for a refresh.

Whether you’re evolving, repositioning, or simply feeling out of sync with your current brand, this is a simple but powerful first step to regaining clarity and direction.

Brand Identity Strategist and founder of Olive Graphics.

I'm Amanda